Have you watched the movie: “The Godfather”?
Do you remember when Marlon Brando said:
>>> “I am going to make them an offer they can’t refuse!” <<<
That’s a Mafia Offer.
“Mafia offer is a fantastic way for Jet99USA Airlines to build an authentic community for our new $99 airlines’ brand. People (future airline passengers) who contribute to Jet99USA Airlines’ mafia-offer campaigns are early adopters who share our beliefs and are excited to be part of a $99 people’s airlines.”
Jet99USA is not selling ‘mafia offer’ to everyone!
In fact, Jet99USA Airlines is purposely NOT selling to everyone.
Jet99USA Airlines is selling ‘mafia offers’ to a select few (very few) early adopters. Passionate early adopters. The kind of people who are seeking what Jet99USA Airlines is building and are willing to buy on proof of concept.
What is a Mafia Offer?
A “Mafia Offer” is an irresistible promise… It’s an important contribution to the development of positioning statements and effective genuine differentiation of Jet99USA Airlines, in the eyes of our future passengers.
((( The Irresistible Offer ))) of Jet99USA Airlines
NOTE: The idea of creating the Mafia Offer of Jet99USA Airlines is from Dr Lisa Lang, who spent three years as Dr Goldratt’s marketing director. She defines the idea as “an offer that is so good, that your customers can’t refuse it, and your competition can’t or won’t offer the same thing.”
- It’s unique (because major airline competitors can’t or won’t match it).
- It is of a higher standard to aspire to and more difficult to achieve.
- It sells.
- It’s a serious proposition to save money on airfares.
- It’s routed in Jet99USA Airlines capabilities more than resources.
- It is a great USP and positioning statement for the first $99 airline in the world.